Case Study · Single Page · SEO & Content
Voyager IP Maritime Cybersecurity, Case Study
A research-led landing page that gives Voyager IP a dedicated, search-optimised home for maritime cybersecurity, replacing a generic third-party product page.
Project Overview
Voyager IP already ranked for operational IT, but its security offering lived on a reseller-style product page with an embedded third-party iframe and someone else's branding. We researched how maritime, port and offshore operators actually search for and evaluate cybersecurity help, then built a standalone page at /maritime-cybersecurity around that intent.
The Challenge
The old page targeted a product name rather than the problem buyers search for, gave search engines almost no crawlable content (the iframe hid it), and made claims that weren't Voyager IP's own. It needed to rank for maritime cybersecurity terms, speak to operators' real concerns, and stay strictly accurate about what Voyager IP delivers.
Our Strategic Solution
- Intent research: mapped how buyers phrase the problem (connectivity across shore and sea, remote access, vessels going weeks between visits) and structured the page around those concerns rather than product features
- Keyword and heading architecture: one H1 targeting 'Maritime Cybersecurity', logical H2/H3s for network security, remote access and identity, endpoint protection, monitoring, backup and continuity
- Claims audit: every capability cross-checked against services already documented on the site; no unverified certifications, statistics, partnerships or OT/ICS claims
- Local relevance: Munster coverage and supported organisations (ports, vessel operators, offshore and remote sites) for regional search
- Technical SEO: new canonical URL, 301 redirect from the old product address, updated sitemap, Open Graph/Twitter metadata, and Organization + Service schema built from verified facts only
- Conversion path: a clear three-step process (Understand, Prioritise, Implement), FAQs that answer pre-sales objections, and internal links to What We Do, Who We Support, Boots on the Ground and Contact
Results
- A fully crawlable, keyword-targeted page in place of an iframe search engines couldn't read
- No ranking equity lost, thanks to the permanent redirect from the old URL
- Copy that mirrors how maritime operators describe their own risks, so visitors self-qualify faster
- A credible, on-brand page Voyager IP can send directly to prospects and use in campaigns
“I found Rihan very energetic and responsive throughout our whole website redesign process. I would have no concerns about recommending him to clients who are looking for redesign work on their own websites.”
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